Privacy Risk Calculator for a Canadian Data Privacy Firm

Designed and built an interactive Privacy Risk Assessment Tool Web App that helps organizations quickly evaluate their privacy management policies and identify priority areas for improvement.

We built and designed an interactive Privacy Risk Assessment Tool that helps organizations quickly evaluate their privacy management posture and identify priority areas for improvement. The result was a practical, conversion-focused digital experience aligned with the client’s broader positioning around trusted data, privacy, and AI practices. 

Services: UX Strategy and Design · Web App Development · Conversion Optimization

Industry: Data Privacy Consulting/B2B Professional Services

Client Overview

The Client is a recognized industry expert that offers advisory services in data privacy, AI governance, and strategic data management. 

Project Overview

The Client already has a brochure website but needed a custom web app, a useful digital asset that could translate their consulting expertise into something immediately valuable for prospective clients. That opportunity became the Privacy Risk Assessment Tool: an interactive questionnaire designed to help organizations understand their current privacy risks and where to focus next.

The tool walks users through a structured 21-question assessment, computes a risk score, and presents a corresponding risk level along with a contact form for consultation.

The Privacy Risk Assessment Tool is a single-page-app-style Next.js application that enables users to self-assess their organization’s privacy risk across multiple dimensions. At the end of the assessment, users receive a scored result that categorizes their privacy risk level and are offered the opportunity to contact the Client for professional guidance.

Tech Stack

Features

• Automatic Scoring: Answers are aggregated in real-time via Redux; a total score is computed on submission.
• Risk Level Classification: Results are categorized into distinct privacy risk levels with descriptive feedback.
• Contact Form: After viewing results, users can submit a contact request. Emails are sent via the Resend API using a Next.js API Route.
• Cookie Consent Banner: GDPR-compliant cookie consent UI component.
• Responsive Design: Fully mobile-responsive across all pages.
• SEO Optimized: Includes Open Graph and Twitter Card meta tags.
• Component Documentation: UI components are documented and developed in isolation using Storybook.

The Challenge

The intended audience includes organizations dealing with sensitive data, regulatory requirements, and growing pressure to improve privacy practices. For many of these prospects, the hardest part is not knowing whether they have a problem. It is knowing where to start. The website already communicates expertise across privacy, data strategy, and AI governance, but there was an opportunity to make that expertise more actionable.

The challenge was to create a digital experience that would:

• make a complex topic feel approachable,
• help visitors self-identify privacy gaps,
• reinforce the Client’s authority,
• and create a natural path from self-assessment to consultation.

Objectives

For this project, the goals were to:

• turn Client expertise into an interactive resource,
• create a better top-of-funnel entry point for qualified prospects,
• simplify privacy risk discovery through a guided questionnaire,
• support lead generation without relying on hard-sell tactics,
• and strengthen Client positioning as a practical, trusted advisor.

Our Approach

We approached the project as both a UX problem and a business development asset.

First, the Client already has an internal Excel-based tool they use to assess the privacy risks of organizations. We focused on translating that tool into a working web app that guided users through relevant questions without overwhelming them. The final tool uses a structured sequence of qualifying questions covering topics such as personal information handling, online activity, data sharing, jurisdictional exposure, storage strategy, incident response, and privacy governance.

Second, we treated the tool as part of the Client’s website journey. On the live site, the assessment sits within the Tools & Resources section alongside other practical resources such as a Privacy Program Checklist and Data Confidence Calculator. That placement supports the Client’s broader brand promise of offering practical frameworks that help organizations assess current practices and identify priorities.

Third, we designed the experience to bridge education and conversion. Instead of asking visitors to immediately book a call, the tool offers value first. This makes the interaction more useful, lowers friction, and better aligns with how consulting buyers evaluate expertise. That direction also fits the Client’s overall positioning around clarity, guidance, and expert partnership. 

The Solution

We designed and developed an interactive Privacy Risk Assessment Tool that helps organizations evaluate privacy exposure through a guided questionnaire. On the live tool, users answer questions about whether they collect personal information, the type of information they handle, whether they process data for other organizations, their digital marketing activity, international exposure, record volumes, storage approach, incident response readiness, and internal privacy ownership.

We implemented:

• a streamlined assessment flow,
• clear question hierarchy and progressive input steps,
• a practical tool structure aligned with the Client’s consulting methodology,
• integration into the Client’s broader website and resources ecosystem,
• and a user journey designed to move from awareness to action.

The Outcome

Result: Transformed the Client’s expertise into a practical lead-generation asset and Created a lower-friction entry point for privacy-focused prospects

We created a digital resource that does more than sit on the site. It helps the Client demonstrate expertise in a format prospects can experience firsthand.

Instead of only telling visitors that they help organizations assess privacy risk, the website now gives them a way to begin that process themselves. This strengthens credibility, improves engagement with the brand, and creates a more compelling path into the Client’s consulting services. The tool also supports the broader resource strategy by expanding the practical value available in its Tools & Resources hub.